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In the end of 2023 Winther Winther visited ISPO Munich. The world’s largest sports trade show, where we immersed ourselves in the latest trends and innovations shaping the future of the sports industry. At the event, we were updated on the latest material trends within outdoor fashion, focusing on key areas such as technology, showcasing the most recent advancements in clothing and merchandising. We also explored the growing emphasis on sustainability, delving into eco-friendly practices and materials.

Our visit provided valuable insights into the integration of functional materials, highlighting the cutting-edge technologies driving advancements in outdoor apparel. From sustainable practices to the use of state-of-the-art materials, we gained a comprehensive understanding of how these factors contribute to the general trends in outdoor clothing.

With a keen focus on technology, sustainability, and functional materials, we are well-equipped to stay ahead of the curve in the dynamic and ever-evolving outdoor fashion industry.